PBN stands for Private Blog Network and Public Blog Network and these are a set of authoritative websites. Private Blog Networks are blog-oriented websites that are owned by a publisher. Back in 2014, Google has banished PBN’s as white-hat search engine optimization tactics.
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The owners of the PBN’s are only punished if they have low-quality content that provides no value to the customers, from the networks if they sell links, direct to links that are not trustworthy, on one IP address host many blogs, use of same anchor text for links, etc. these are some of the main reasons for being penalised.
A perfect Private Blog Network is intended to make it outlandish for outsiders to find that they are altogether controlled by a solitary substance.
Why PBN?
Well, PBN has some advantages. It gives you complete freedom where you have control over everything. This also helps in gaining rankings on search engines. You even have the freedom of posting content. Ensure that your content provides value to the customers and invest more time and resources in it. Additionally, you can also add anchor links that direct to your website. The greatest advantage of PBN is that it is created using expired domain names and this gives you a lot of traffic.
Now let us go through the process of starting with PBN.
- Search for expired domains
Make sure you search for expired domains which are of high quality. The domains should be maximum 3 years old with citation flow. Also be aware if they have fake links. Keep these things in mind before buying.
- Launch the PBN websites
Ensure that you select an authentic hosting provider that will provide efficiency at less cost. Likewise, in case you are awful at setting up VPS, pick shared hosting. Concerning the stage, run with WordPress yet ensure that you change the default topic.
- Create a content strategy
As mentioned before, you need to have high-quality content just as your website. Treat them as the same. Give the same importance to your PBN site that you give to your website content.
- Build links
You need to develop a strategy for building links. Make sure that you do not build links on the home page of your website because you will need to wait until the PBNs are indexed and that they linked to high authoritative and trustworthy sites.
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- Go through it thoroughly
Your PBN websites should contain all the required pages like the privacy policy, contact pages, etc. make it look like a natural website and invest time and energy in designing and developing it. Also, make sure that your blogs have enough comments.
PBNs can be little risky but if done right can give you very good results.
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